Social media marketing can provide your business with a wide range of amazing opportunities, and allow your brand to grow. However, knowing the ins and outs of this type of marketing is not very easy. With the help of social media consulting companies, you can get the quickest possible way to get proper knowledge of it all and create the right strategies which can harness the power of social sites and give your business maximum online visibility. However, it can be tough to choose a good social media consultant agency from so many companies that exist today. These tips will help you to choose a really good company, with all the experience, skills and expertise that you need.
Make online research
Google the name of the company or individual you are planning to hire. Check the feedbacks and reviews for the same, and get an idea about their services and reputation. You will like to know the amount of content related to the business, and the rankings that it has managed to get. When you are hiring a social media consultant who is an expert, he should better have a good presence on Twitter, LinkedIn, Facebook and other social websites.
Check video testimonials
The last thing you would like to do is believe in fake reviews and comments. Go through real case-studies and check whether the expert can provide you with video testimonials from clients. Check whether the feedbacks sound rehearsed. You have to be careful, given that some companies are known to concoct false testimonials. If the claims made by the prior clients seem to be unbelievable and scripted, move on.
Get the proof of results
In case the social media consulting professional is teaching you SEO tricks and does not have his own site anywhere on the first page of the Google search engine results page (SERP), you can be assured he is hardly an expert. Even if he is ranking well enough, you have to ask about the clients he has helped and the ROI that those businesses have achieved. Check the results in terms of leads, customers and traffic for those businesses.
Check the success of past campaigns
Make sure that you ask about the types of campaigns developed by the consultant, and whether any of those match the type of industry you are working in. Merely hiring a professional boasting of 20,000 followers on Facebook or Twitter is not enough. You have to check the effectiveness of the campaigns and the success rate for the same.
Check the types of platforms used
The social media expert needs to be able to handle different types of social platforms. Every day, a new social site is coming to the fore and making its presence felt. Ask about the types of platforms that the consultant works on, other than the famous few – Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Tumblr and Instagram. This will give you an exact idea about the reach of the professional and how conversant he is with new social platforms.