We’re pretty sure that a lot of Internet marketers and businesses are asking the question same question in the title. Frankly, Pinterest is shaping up to become a giant and live to its potentials. The growth of this complex social media network into a giant that is today proves that it is not a flash in the pan and could even go for the home run.
Believe it or not, there is such a thing as Facebook and Twitter fatigue among social media users. The emergence of Pinterest helps ease the fatigue by providing a fresh new way of living and socializing in cyberspace. Like-minded people are drawn to see what other users with similar interest have in store on their pinboards. This makes Pinterest like an oasis in the middle of the desert since it offers a new way of looking at social media. The numbers don’t lie as the site has generated over 10 million visitors per month in the United States alone. Pinterest rose from obscurity so quick, and it has a major player in the social media industry.
What makes Pinterest the new face of social media? Will it be able to dislodge the king of the hill that is Facebook? Will Pinterest become the new Facebook for the new decade? Let us find out from the facts why Pinterest has the potential to become bigger than big someday. Perhaps the biggest reason why Pinterest can become big is the way it is being used. Unlike Facebook and Twitter that is mostly text-based, Pinterest uses pictures and videos to tell a story.
Pinterest fills a need that Facebook and Twitter cannot fulfill. Virtual scrapbooking has become significant, and this is where Pinterest comes in. Pinterest fills the gap where other social media falls short. Unlike Facebook, people can follow everyone that has the passion that you have. Unlike Twitter, there is a genuine reason why you are supporting someone on Pinterest because of, what else, your interests.
Businesses should care about the emergence of Pinterest as a valuable marketing and lead generation tool. There is no powerful customer magnet than posting pictures of your products and link it back to your website. Pinterest works some sort of a virtual catalog if used this way.
A recent survey said that 21 percent of people bought something after seeing a picture on Pinterest. However, merely pinning your images will not give you much of a boost. It is essential to becoming an active pinner by contributing content from other users to gain attention from the public. Indeed, Pinterest drives the sharing of what we found rather than what we are doing or thinking. It encourages social discovery most promisingly, through pictures and video. Pinterest allows us to see what the world, in general, sees not just what our friends see. Pure social networking is approaching a supernova stage and time will come it will lose its luster and become a black hole. People want something else that is why they want
For sure Pinterest is having its moment with all the traffic it generates that the number of users it has. Until, when will Pinterest have its moment under the digital world is a question that only time can answer. But, for now, Pinterest should make hay while the sun shines and take as much benefit as it can until other social media become the new beloved flavor of netizens.