Earning in Pinterest starts in linking your website to the system. This is crucial because not all websites are Pinterest-ready. If your website is aligned with the philosophies and technology that guides this new social media site, then you are on your way towards Pinterest glory. Over the past few weeks, Pinterest has been asking its users to verify their websites with the system. What does this mean? What is this verification process all about? Don’t fret because Pinterest is just rolling out its new verification process.

What does this new verification process have to do with your website? Well until Pinterest rolled out its verification system, your URL has been hidden from view and is stuck behind an Earth icon on your About page. This is not helpful if you are a business wanting to use the natural leverage of Pinterest for your business. We have to admit that businesses have infiltrated the Pinterest universe and have reaped great benefits. The folks over Pinterest are not entirely keen on increased commercialization of the system.

So what does this move mean to your business’ earning potential? This new move by Pinterest means a lot for your business. It allows other people to learn more about your corporate culture and brand. This will also give credence to your presence which adds value to your Pinterest account. Potential customers are now aware that they are talking to a legit account and not some poser. At this point, Pinterest only allows verification for top-level domains. If you are an e-commerce firm tied to large retailers such as Shopify, Etsy or even eBay you may not be able to verify since Pinterest still disallows the uploading of HTML files. Well, maybe in the future. The load of the HTML part will get weird at a later part of this article.

1. Log-in to your Pinterest account. Log-in to your Pinterest account and then proceed to the Settings area. To check if you have listed your website here, put the URL on the space and click the Verify Website button. Again, only top-level domains are being supported at this point.

2. Follow instructions. The next page will display a host of guidelines that you need to follow. Click the link that says Download HTML… which will bring you to a confirmation screen.

3. Upload the HTML file. As we told you earlier, this part is somewhat weird. You may need to upload an HTML file to your web server. Do not upload it on a subfolder for Pinterest may not able to locate it. If your nose is bleeding at this point, get some paper towels and gently apply pressure to stop the bleeding and call your IT guy to do this for you.

4. Complete the process. You can do so by clicking the click here on the instructions dialog box so Pinterest will check the HTML file. The new verification system allows a display of a red checkmark beside your URL and will enable it to be displayed in full. Users will also see the same red checkmark beside search engine results and on your profile in Pinterest.


For now, if you are one of those users that got a “love letter” from Pinterest saying about a need to verify. Don’t worry a bit. It is just asking you to become a good, law-abiding Pinterest earthling and do your civic duty. To start the ball rolling here are the steps on how to link your site with Pinterest and maximize your earning potential.